Privacy policy

Last updated: August 2, 2026

NoBull Foods, LLC, doing business as NoBull Spice (“NoBull,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit nobullspice.com, purchase our products, communicate with us, interact with our advertisements, or otherwise use our website and related services collectively referred to as the “Services.”

By using the Services, you acknowledge the practices described in this Privacy Policy. Where consent is required by law, we will request your consent before collecting or using personal information for the applicable purpose.

1. Personal Information We Collect

The personal information we collect depends on how you interact with NoBull.

Information You Provide Directly

We may collect information you provide when you:

Place or attempt to place an order.
Create or use a customer account.
Subscribe to email or text-message marketing.
Contact customer service.
Submit a product review, survey response, photograph, comment, or other content.
Enter a promotion, contest, giveaway, or referral program.
Communicate with us through our website, email, social media, or another channel.

This information may include:

Name.
Email address.
Telephone number.
Billing and shipping addresses.
Account login information.
Products purchased, viewed, saved, or added to a cart.
Order history and customer-service communications.
Marketing preferences and consent records.
Reviews, photographs, comments, and other content you submit.
Any other information you voluntarily provide.

Payment Information

Payments are processed by Shopify, payment processors, banks, and other payment-service providers. These providers may collect payment-card numbers, expiration dates, security codes, billing information, and related transaction information.

NoBull generally does not receive or store complete payment-card numbers. We may receive limited payment details, such as payment status, card type, the last digits of a card, transaction identifiers, or fraud-screening results.

Information Collected Automatically

When you visit or interact with the Services, we and our technology partners may automatically collect information such as:

Internet Protocol address.
Browser type and version.
Device type, operating system, and device identifiers.
Cookie identifiers, advertising identifiers, and similar identifiers.
General or approximate location derived from your IP address.
Pages, products, and advertisements viewed.
Links, buttons, and website features used.
Search terms, referring pages, and exit pages.
Items placed in or removed from a shopping cart.
Checkout activity and completed purchases.
Dates, times, frequency, and duration of website activity.
Email engagement, including whether an email was delivered, opened, or clicked.
Information about how you interact with our advertisements on other websites or platforms.
Diagnostic, performance, error, security, and fraud-prevention information.

Information From Other Sources

We may receive personal information from:

Shopify and ecommerce applications connected to our store.
Payment processors and financial institutions.
Shipping carriers, fulfillment providers, and delivery services.
Fraud-prevention, identity-verification, and cybersecurity providers.
Email, SMS, customer-service, loyalty, review, and marketing providers.
Google, Meta, TikTok, Pinterest, Snapchat, X, LinkedIn, and other advertising, analytics, and social-media platforms.
Publicly available sources.
Referral partners, affiliates, distributors, or other business partners.
Other customers when, for example, someone sends you a gift or enters your information as a shipping recipient.

2. How We Use Personal Information

We may use personal information to:

Process payments and fulfill, ship, and deliver orders.
Provide order confirmations, shipping updates, and other transactional communications.
Create and manage customer accounts.
Respond to questions, concerns, complaints, returns, refund requests, or product issues.
Verify transactions and prevent fraud, abuse, security incidents, and illegal activity.
Operate, maintain, troubleshoot, personalize, and improve the Services.
Understand website traffic, customer behavior, product interest, and marketing performance.
Recommend products and personalize content or offers.
Send marketing emails or text messages when permitted.
Display and measure advertisements.
Create advertising audiences and reach people who previously interacted with NoBull.
Measure whether an advertisement led to a website visit, cart activity, purchase, or other action.
Conduct surveys, promotions, contests, giveaways, or referral programs.
Develop products, services, marketing strategies, and business operations.
Enforce our policies, contracts, and legal rights.
Comply with legal, tax, accounting, regulatory, and recordkeeping obligations.
Protect NoBull, our customers, and others.
Complete a merger, financing, acquisition, restructuring, sale, or transfer involving some or all of our business or assets.
Carry out another purpose disclosed when the information is collected or with your consent.

We may also combine information collected through different sources and use aggregated or deidentified information for legitimate business purposes.

3. Cookies and Similar Technologies

We and our service providers, advertising partners, and social-media platforms may use:

Cookies.
Pixels and web beacons.
Tags and scripts.
Software development kits.
Local storage.
Server-to-server integrations.
Hashed identifiers.
Device identifiers.
Similar tracking and measurement technologies.

These technologies may be used to:

Keep the website and checkout functioning.
Remember your preferences and shopping-cart activity.
Maintain account sessions.
prevent fraud and maintain security.
Analyze website use and performance.
Measure marketing and advertising effectiveness.
Personalize content and product recommendations.
Build advertising audiences.
Show advertisements based on prior visits to our website or interactions with NoBull.
Limit how frequently an advertisement is shown.
Associate activity across browsers, devices, websites, applications, or platforms when permitted.

Some cookies are necessary for the Services to function. Other cookies, including analytics and advertising cookies, may be optional depending on your location and applicable law.

You may manage available choices through our cookie banner or the Your Privacy Choices or Do Not Sell or Share My Personal Information link displayed on our website. Browser settings may also allow you to block or delete cookies, although doing so may affect website functionality.

4. Analytics and Advertising

We may use third-party analytics and advertising services to understand how the Services are used, measure advertising results, develop audiences, and show advertisements that may be more relevant to you.

These providers may collect or receive identifiers, device information, website activity, approximate location, purchase activity, and other information through cookies, pixels, tags, application programming interfaces, customer-list uploads, or server-to-server integrations.

Google

We may use services provided by Google, including Google Analytics, Google Ads, Google Tag Manager, Google Merchant Center, YouTube advertising, conversion tracking, enhanced conversions, audience segments, remarketing, and Customer Match.

Google and other third-party vendors may use cookies or device identifiers to show NoBull advertisements on websites, applications, YouTube, Google Search, and other services based in part on your previous visits to or interactions with NoBull.

You may manage Google advertising personalization through Google’s advertising settings and may also use applicable industry opt-out tools or your device settings.

Other Social-Media and Advertising Platforms

We may use similar technologies and services offered by TikTok, Pinterest, Snapchat, X, LinkedIn, Reddit, Microsoft, Amazon, and other advertising, social-media, search, retail-media, or analytics platforms.

The specific partners and technologies used may change as our advertising and business operations develop. This Privacy Policy applies to advertising technologies that collect personal information through the Services even when a particular provider is not individually named.

Customer Lists and Custom Audiences

Where permitted, we may provide advertising platforms with contact information such as an email address or telephone number to determine whether you have an account with that platform or to create a custom advertising audience.

Contact information may be hashed before it is transmitted. Hashing reduces the readability of the information but does not necessarily make it anonymous. The platform may compare the information with its users and may use a resulting match to deliver, suppress, measure, or personalize advertisements.

5. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money.

However, certain privacy laws define “sale” or “sharing” broadly enough to include disclosing identifiers, cookie information, device information, internet activity, purchase events, or similar information to advertising partners in exchange for advertising, measurement, analytics, or other benefits.

As a result, our use of advertising pixels, cookies, custom audiences, or cross-context behavioral advertising may be considered:

A sale of personal information.
Sharing personal information for cross-context behavioral advertising.
Processing personal information for targeted advertising.

Depending on where you live, you may have the right to opt out of these activities.

You may submit an opt-out through the Your Privacy Choices or Do Not Sell or Share My Personal Information link on our website or by emailing support@nobullspice.com.

Where required by law and technically supported, we also recognize browser-based opt-out preference signals, including Global Privacy Control. Opt-out preference signals generally apply to the browser or device from which the signal is sent. You may need to renew your choice when using another browser or device or after clearing cookies.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers and Contractors

These may include:

Shopify and ecommerce-platform providers.
Payment processors and financial institutions.
Shipping carriers, fulfillment companies, warehouses, and logistics providers.
Website hosting, data storage, and cloud-computing providers.
Fraud-prevention, cybersecurity, and authentication providers.
Customer-service and communication providers.
Email and SMS marketing providers.
Analytics, attribution, and website-performance providers.
Product-review, loyalty, referral, and promotion providers.
Accountants, lawyers, insurers, consultants, and other professional advisers.

These organizations may process information on our behalf or for the services they provide to us.

Advertising, Analytics, and Social-Media Partners

We may disclose identifiers, commercial activity, internet activity, device information, approximate location, advertising identifiers, and inferences to advertising, analytics, and social-media partners for measurement, attribution, audience creation, targeted advertising, and related purposes.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with law, regulation, legal process, court order, or government request.
Investigate or prevent fraud, abuse, security threats, or illegal activity.
Protect the rights, property, health, or safety of NoBull, our customers, or others.
Enforce agreements and policies.
Establish, exercise, or defend legal claims.

Business Transactions

Personal information may be disclosed or transferred during negotiations or completion of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

At Your Direction

We may disclose information when you direct us to do so, request an integration or interaction with a third party, submit content for public posting, or otherwise provide consent.

7. Personal Information Practices During the Preceding 12 Months

The following describes the categories of personal information we have collected or may collect, our sources and purposes, and the categories of recipients to which information may be disclosed.

Identifiers

Examples include name, email address, telephone number, postal address, IP address, account name, device identifiers, cookie identifiers, and advertising identifiers.

Sources may include you, your browser or device, Shopify, service providers, advertising partners, social-media platforms, and business partners.

We use identifiers for order fulfillment, accounts, customer service, security, analytics, marketing, advertising, and legal compliance.

Identifiers may be disclosed to service providers, payment and fulfillment providers, advertising and analytics partners, social-media platforms, advisers, and government or legal authorities when required.

Certain identifiers may be sold or shared as those terms are defined by privacy laws for targeted advertising.

Customer Records and Payment-Related Information

Examples include contact information, billing and shipping addresses, transaction information, and limited payment details.

We use this information to process orders, prevent fraud, provide customer service, maintain records, and comply with legal obligations.

This information may be disclosed to Shopify, payment processors, financial institutions, fraud-prevention providers, fulfillment providers, carriers, professional advisers, and authorities when required.

We do not intentionally sell or share complete payment-card information for targeted advertising.

Commercial Information

Examples include products purchased, considered, viewed, saved, reviewed, returned, or placed in a shopping cart; order history; purchase value; and customer preferences.

We use commercial information for fulfillment, support, personalization, analytics, product development, marketing, attribution, and advertising.

Commercial information may be disclosed to service providers, advertising and analytics partners, social-media platforms, and business partners. Certain commercial information, such as purchase or cart events, may be sold or shared as legally defined for targeted advertising.

Internet and Electronic-Network Activity

Examples include browsing activity, search activity, referral information, interaction with our website, emails, advertisements, and social-media content.

We use this information for website operations, analytics, security, personalization, attribution, and advertising.

This information may be disclosed to hosting providers, Shopify, analytics providers, advertising partners, and social-media platforms and may be sold or shared as legally defined for targeted advertising.

Geolocation Information

We may derive an approximate location from an IP address or receive general location information from devices, browsers, shipping information, or service providers.

We use this information for shipping, fraud prevention, website localization, analytics, and advertising.

Approximate location may be disclosed to service providers and advertising or analytics partners. We do not intentionally collect precise geolocation through the Services unless it is necessary for a feature you knowingly request and any legally required consent is obtained.

Inferences and Preferences

We may make inferences about likely interests, product preferences, customer groups, or advertising responsiveness based on purchase and website activity.

We use these inferences for personalization, analytics, audience development, and advertising. They may be disclosed to advertising, analytics, and social-media partners and may be sold or shared as legally defined for targeted advertising.

User-Submitted Content

Examples include reviews, photographs, comments, survey responses, and customer-service communications.

We use this information for customer service, product improvement, marketing, moderation, and publication when you submit content for public display.

Content may be disclosed to service providers and may be publicly displayed when you submit it for that purpose.

Sensitive Personal Information

NoBull does not seek to collect sensitive personal information unrelated to providing the Services. Payment credentials, account credentials, and similar information may be processed by Shopify, payment providers, or other service providers to complete transactions, secure accounts, and prevent fraud.

We do not use sensitive personal information to infer characteristics about you, and we do not intentionally sell sensitive personal information.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Complete transactions and provide customer service.
Maintain business and accounting records.
Satisfy tax, financial, regulatory, and legal obligations.
Prevent fraud and maintain security.
Resolve disputes.
Enforce agreements.
Support legitimate business operations.

Retention periods vary based on the type of information, the reason it was collected, legal requirements, the sensitivity of the information, applicable limitation periods, and whether an account or customer relationship remains active.

When information is no longer reasonably necessary, we may delete it, anonymize it, deidentify it, or securely isolate it until deletion is practical.

9. Your Privacy Choices

Marketing Emails

You may unsubscribe from promotional emails by using the unsubscribe link included in the message. We may continue sending nonpromotional messages about orders, customer service, security, or legal matters.

Text Messages

Where text-message marketing is offered, you may opt out by replying STOP or following the instructions in the message. Message and data rates may apply.

Cookies and Advertising

You may manage available cookie choices through our cookie banner or privacy-preference tool. You may also adjust browser, device, Google, social-media, and advertising-platform settings.

Blocking cookies may not prevent every form of tracking, and settings applied through one browser, device, or platform may not carry over to another.

Global Privacy Control

Where required, we treat a recognized Global Privacy Control signal as a request to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.

Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to these signals, we do not currently respond to general Do Not Track signals. We process legally recognized opt-out preference signals, such as Global Privacy Control, where required.

10. U.S. State Privacy Rights

Depending on your state of residence and whether the applicable law applies to NoBull, you may have the right to:

Confirm whether we process your personal information.
Access personal information we maintain about you.
Obtain a portable copy of certain personal information.
Correct inaccurate personal information.
Delete certain personal information.
Opt out of the sale of personal information.
Opt out of sharing for cross-context behavioral advertising.
Opt out of targeted advertising.
Opt out of certain profiling that produces legal or similarly significant effects.
Limit certain uses or disclosures of sensitive personal information.
Appeal a decision regarding a privacy request.
Receive equal service and not be discriminated against for exercising a privacy right.

These rights are subject to legal exceptions and may not apply in every situation.

Submitting a Privacy Request

Submit a request by emailing:

support@nobullspice.com

Use the subject line Privacy Request and clearly identify the right you wish to exercise.

You do not need to create an account to submit a request. We may request information reasonably necessary to verify your identity, locate relevant records, protect customers, and prevent fraudulent requests. Verification information will be used for the request process.

We will respond within the period required by applicable law. When permitted, we may extend the response period and will explain the reason for the extension.

Authorized Agents

Where permitted by law, an authorized agent may submit a request on your behalf. We may require evidence that the agent is authorized and may ask you to verify your identity or confirm that you gave the agent permission.

Appeals

When applicable, you may appeal a denial by emailing support@nobullspice.com with the subject line Privacy Request Appeal. Include enough information for us to identify the original request and explain why you believe the decision should be reconsidered.

If an appeal is denied, we will provide additional information required by applicable law, which may include how to contact the appropriate state regulator.

11. California Privacy Disclosures

California residents may have rights under the California Consumer Privacy Act, as amended.

The categories of personal information collected, sources, purposes, disclosures, and categories that may be sold or shared are described in Sections 1 through 7 above.

NoBull does not sell personal information for money. Our use of certain advertising and analytics services may constitute selling or sharing under California law.

You may opt out through the Your Privacy Choices or Do Not Sell or Share My Personal Information link on our website, by using a recognized Global Privacy Control signal, or by contacting support@nobullspice.com.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

We do not use or disclose sensitive personal information for purposes that require a right-to-limit notice under California law.

We do not currently offer a financial-incentive program involving personal information. We will provide any legally required notice before introducing such a program.

12. Children’s Privacy

The Services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13. If we learn that personal information was collected from a child under 13 without legally required parental consent, we will take reasonable steps to delete it.

A parent or guardian who believes a child has provided personal information may contact support@nobullspice.com.

13. Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of account credentials and notifying us of suspected unauthorized account activity.

14. Third-Party Websites and Services

The Services may contain links to third-party websites, social-media platforms, applications, or services.

This Privacy Policy does not govern the privacy practices of third parties. Their collection and use of information are governed by their own policies and settings. We encourage you to review those policies before providing personal information.

15. International Visitors

NoBull is based in the United States. Information collected through the Services may be processed and stored in the United States or other countries where our providers operate.

Where applicable law requires consent before nonessential cookies or advertising technologies are used, we will use reasonable measures designed to request and communicate that consent.

By using the Services from outside the United States, you understand that your information may be transferred to countries with privacy laws that differ from those in your location, subject to any protections required by applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, advertising partners, Services, or legal obligations.

The updated policy will be posted on this page with a revised “Last updated” date. We will provide additional notice when required by law.

17. Contact Us

Questions, concerns, and privacy requests may be directed to:

NoBull Foods, LLC
dba: NoBull Spice Co.
Email: support@nobullspice.com

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